A Lovibond Project internship has two aspects - four weeks of instruction and four weeks of a collaboration beer project.
HOSTING THE INSTRUCTIONAL PORTION OF THE INTERNSHIP:
The first four weeks of The Lovibond Project Internship will be an instructional portion that consists of four modules:
Production (making beer, best practices back of house)
Front of house (bartending, cleaning, draft line)
Sales/Distribution (sales calls, working with a distributor, warehousing)
The instructional portion of the internship will be hosted across four breweries. While each of the host breweries will be responsible for executing the “front of house” instructional module, the other instructional modules will be shared across the participating host breweries in collaboration with The Lovibond Project.
At each brewery hosting a module of the internship, a brewery staff member will serve as a point the Lovibond Internship point person. This point person will be responsible for guiding the interns through day-to-day tasks and interfacing with The Lovibond Project board.
HOSTING THE COLLABORATION BEER PROJECT PORTION OF THE INTERNSHIP:
After the completion of the instructional portion of The Lovibond Project Internship, interns will return to the brewery(ies) where they completed the production instructional module. There, they will work on the project portion of the internship. The brewery(ies) in charge of this portion of the internship will be responsible for:
Making the internship collaboration beer
Hosting the release event
Donating the net proceeds of the collaboration beer to The Lovibond Project to be used for the following iterations of the Lovibond Project Internship, and other Lovibond initiatives.
The host breweries not responsible for the production instruction module will be encouraged to continue offering assistance to interns as they:
Develop a distribution plan/presentation, that will ultimately be presented to the sales team at the production brewery site.
Develop a plan/presentation that will ultimately be presented to the sales team at the production brewery site. This might include thinking about branding strategy, and can design.
Develop a plan/presentation for COLA registration, etc
NOTE: Because the beer is being made at the brewery that hosted the production module of the internship, that brewery will get the final say in sales, distribution, marketing, and administration decisions.
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