A Lovibond Project internship has two aspects - four weeks of instruction and four weeks of a collaboration beer project.
HOSTING THE INSTRUCTIONAL PORTION OF THE INTERNSHIP:
The first four weeks of The Lovibond Project Internship will be an instructional portion that consists of four modules:
Production (making beer, best practices back of house)
Front of house (bartending, cleaning, draft line)
Sales/Distribution (sales calls, working with a distributor, warehousing)
The instructional portion of the internship will holistically introduce the interns to all elements of working in a craft brewery by means of instruction and hands on experience. A brewery staff member will serve as a Lovibond Internship point person. This point person will be responsible for guiding the interns through day-to-day tasks and interfacing with The Lovibond Project board.
Additional educational leads may be necessary for each of the modules and the aforementioned point person will be responsible for working with them to ensure a cohesive experience while connecting these leads with The Lovibond Project board.
HOSTING THE COLLABORATION BEER PROJECT PORTION OF THE INTERNSHIP:
After the completion of the instructional portion of The Lovibond Project Internship, interns will return to the brewery where they completed the production instructional module. There, they will work on the project portion of the internship. The host brewery will be responsible for:
Making the internship collaboration beer alongside the interns
Developing a distribution plan with the interns alongside the sales and marketing teams
Developing a branding strategy and label design with the interns alongside the marketing and sales teams
Develop a plan/presentation for COLA registration, etc
Hosting the release event as developed with the interns
Donating an amount equivalent to the net proceeds of the collaboration beer to The Lovibond Project to be used for the following iterations of the Lovibond Project Internship, and other Lovibond initiatives
NOTE: Because the beer is being made at the brewery that hosted the production module of the internship, that brewery will get the final say in sales, distribution, marketing, and administration decisions.
NEED MORE INFORMATION ABOUT HOSTING INTERNS?